Chapter 5. PERCEPTION, OR WHAT IS LEFT OF TRAVEL
This is the 1st time that I’ve been
so inspired by the exhibition,
and it is so much in line
with the events in my life
All right, that’s settled!
I’m selling a sofa and buy a bidarka!
Exposition visitors’ comments
This chapter will consider how visitors perceive the exhibition. We used three instruments for our analysis: a questionnaire, qualitative analyses of the visitors ‘comments and focus-groups discussions. The research was supervised by Elena Anatolievna Shuklina, candidate of Sociology. She also has prepared this report. Some pages will acquaint you with full text of visitors comments and experts reviews.
“The Art of Travel” exhibition questionnaire objectives
Objective 1: to identify to what extent the visitors could “read” semantics of the exhibition on the whole and of each section in particular.
Objective 2: to define effectiveness of participatory zones and its communication effect.
Objective 3: to indicate motivational effect, impact on viewers’ behavior patterns.
Objective 4. To find out to what extent historical museum exhibits interpretation has been successfully actualized in the exposition space.
Objective 5. To elicit the respondents assessment of the display structure and exhibits zoning.
Objective 6. To educe visitors assessment of the exhibition uniqueness, specifics of its form and content.
The questionnaire and comments analysis results (see the questionnaire)
II. VISITORS SATISFACTION LEVEL AND UNDERLYING FACTORS
III. THE RESPONDENTS’ ASSESSMENT OF THE PROJECT CONCEPT INNOVATION
IV. VISITORS’ ASSESSMENT OF SEPARATE EXHIBITION HALLS